To monitor competitor activity and industry best practice in order to develop better content and get more from social media.
Whilst there is no substitute for original content, it pays to follow what others do, including where they succeed and fail. It’s sometimes difficult to understand why a particular social media post or campaign attracts so much attention, as we tend to view it from a personal perspective. Our management software includes a facility for searching and saving online news, videos and social media posts. We can also provide a more specific media monitoring service through our parent company Outcider if required.
24/7 monitoring of relevant news and posts relating to your industry, customers, competitors and suppliers.
By saving your most useful searches, you can very quickly curate content back out across your own managed accounts, providing a valuable information service to your audience and improving the response rate to your own social media posts.